According to a report released by Reidin-GCP, the land prices in the first six months of 2017 have increased with 13%, while the housing sector has suffered. Land transactions have witnessed a steady growth since 2016, which led to an appreciation of prices. As the Expo 2020 preparations gather momentum, the land transactional activity will be fast paced, consequently pushing the prices even higher. Land has become the new investment trend in Dubai, with more and more investors being encouraged to buy and sell land, rather than developing properties on their own. The report from Reidin shows a staggering fact: throughout the last 14 years, land-investments in Dubai have surpassed the residential units investments by more than 50%. Dubai issued 38% more construction permits in 2016 than in 2015 and this trend continues to grow, as the government has decided that it is time to manage the scarcity in plots availability and offer new locations for development towards the south and the west areas of the city. The already built-out areas like Downtown, Dubai Marina, Palm Jumeirah or the Sheikh Zayed Road’s main attraction points were becoming extremely difficult to source, thus creating a shortage in land supply, with many owners still holding onto their assets after the last economic crash.