There are several common expressions in real estate. Location, location, location; home values always go up over time; our home is a good investment. They are some of the most often heard idioms. If we break down the Dubai real estate market into submarkets, we will notice that nowadays the properties are being classified based on hedonic attributes, such as: quality, views, age, facilities, amenities, etc., and that once very popular areas like Dubai Marina, JLT or JBR have bottomed out in the past 4 years. So, with the Dubai real estate market having reached maturity, there is one question arising: where to buy, and most important why?